ARROW Flagship Store
Arrow’s First Showroom in Ho Chi Minh City
YEAR
Designed 2024
Grand opening February 2025
COLLABORATOR
Arrow designer team
DESIGN STORY
Arrow Showroom: A Pinnacle of Design and Innovation
In a groundbreaking collaboration, Aykla has teamed up with Arrow to redesign major areas of Arrow’s first flagship showroom in Vietnam, tailoring the experience to perfectly suit the Vietnamese market. Established in 1994, Arrow is a prestigious Chinese brand known for its innovative and sustainable bathroom and kitchen solutions. Renowned for its stylish designs and superior quality, Arrow seamlessly blends functionality with modern aesthetics. This strategic alliance marks a significant milestone in Arrow’s global expansion, enhancing its appeal and resonance with local consumers.
The distributor, our client - Dash, envisions the 1000 sqm showroom as a pioneering space in Vietnam, aimed at inspiring a younger generation of designers. Their goal is to attract not only local buyers but also forward thinking designers, distributors, and other industry professionals. This strategic alliance marks a significant milestone in Arrow’s global expansion, enhancing its appeal and resonance with local consumers.
GROUND FLOOR
Image copyright by Dash
The Heartbeat of Arrow
Enter a realm where Arrow’s brand essence comes to life in a symphony of neutral tones and dynamic textures. The ground floor is a testament to sophistication, blending subtle greys and natural stone tiles to create a striking first impression. This space is not just an introduction; it’s an invitation to experience the elegance and precision that defines Arrow.
DESIGN ELEMENTS
A Symphony of Nature and Craftsmanship
Immerse yourself in a curated collection of natural materials, each chosen for its ability to transform bathroom spaces into sanctuaries. From the organic allure of pebbles and wood-pattern tiles to the sleek sophistication of concrete and stone, every element is meticulously selected to harmonize with Arrow’s visionary design ethos, offering an uninterrupted and immersive journey.
DECOR ITEMS
The Art of Precision
Every decorative piece, from bespoke lighting fixtures to artisanal vases and planters, is handpicked to enhance each themed area. This meticulous attention to detail extends to functional items, ensuring a seamless blend of luxury and practicality that elevates the entire environment.
LUXURY
The Realm of Opulence
Located beside the lift on the second floor, this luxurious space offers a hotel-like experience that captivates the senses. White marble stone tiles contrast elegantly with the surrounding grey areas, while a discreet storage system and an eye-catching round mirror create a visual admiration. An exquisitely decorated bathtub with a wooden tray completes this opulent tableau.
VIBRANT
A Canvas of Colour and Elegance
The facade area is alive with vibrant hues and abundant natural light, introducing a palette that both complements and redefines Arrow’s signature style. Terracotta tones guide visitors through the space, while elegant curves and harmonious displays elevate the bathroom product showcase to new heights.
Image copyright by Dash
CALM
The entire key space on the second floor embodies a tranquil experience, seamlessly blending elegance and convenience. Designed with middle range customers in mind, it offers an affordable yet sophisticated ambiance. Emphasizing both aesthetic appeal and functionality, it creates a harmonious environment that doesn’t compromise on style or practicality
NATURE
A Sanctuary of Serenity
At the far end of the floor, bold emerald tones create a tranquil oasis that invites relaxation and exploration. This area exudes warmth and sophistication, with carefully curated decor that highlights Arrow’s exquisite cabinetry and cutting-edge smart toilet displays.
HOME
Welcome to the perfect modern bathroom: sleek, elegant, and luxurious. Featuring an Arrow cabinet with rich wood tones, a high-end smart toilet, and a chic floor-standing bathtub, this space is the epitome of contemporary sophistication and comfort.
Image copyright by Dash
KIDS
A Wonderland of Imagination
Designed to engage and delight, the kids’ area offers a vibrant and safe environment for children and caretakers alike. Pastel colors, whimsical rainbow gates, and soft, curved upholstery create an inviting space for play and discovery.
SECOND FLOOR
A Harmonious Experience
The second floor seamlessly blends mezzanine views with a vibrant, welcoming atmosphere. The cafe provides a perfect retreat for casual meetings or a relaxing break, complete with a serene zen garden that adds a touch of tranquility and greenery.
THIRD FLOOR
Explore a series of intimate, character-filled rooms on the third floor, each showcasing budget friendly products with style and flair. The diverse patterns and colors invite visitors to explore and discover unique tiles, vases, and functional cabinets that transform any space.
Affordable Luxury
SHAPES & COLOURS
This floor departs from Arrow’s neutral palette, embracing a contemporary aesthetic that captivates and inspires. The result is a stunning conclusion to your showroom journey, where elegance meets innovation in a celebration of design.
A Bold Finale
JOURNEY
A Visionary Experience
Welcome to Vietnam’s pioneering 1000sqm flagship showroom, a testament to Arrow’s commitment to excellence. With three floors showroom and two office levels, each visit is a narrative of design, emotion, and inspiration, crafted to leave a lasting impression.
Images Copyright by Aykla